Fortnite and Havaianas launched a limited line of sandals inspired by the game. There were three print options.
To celebrate the launch, an exclusive island was also opened within Fortnite, called Havaianas Summer Island,
created by the agency Cheil Brasil using the game’s Creative Mode.
created by the agency Cheil Brasil using the game’s Creative Mode.
“We wanted to bring a totally unique and differentiated experience to the Fortnite universe”, says Fernanda Romano,
CMO of Alpargatas, manufacturer of Havaianas. “Many players and fans of the game’s universe use Havaianas.
Now we can enter their world and actively participate in the exciting challenges they face.”
CMO of Alpargatas, manufacturer of Havaianas. “Many players and fans of the game’s universe use Havaianas.
Now we can enter their world and actively participate in the exciting challenges they face.”
Agency: Cheil
Illustrator: Amaury Filho
