DON'T LET SHORTNESS OF BREATH RUIN YOUR DAY
We've worked with VMLY&R on this fun campaign for Astrazeneca.
With the concept "Don't let shortness of breath ruin you day" the cat, our main character does all he can to ruin people's day. The idea behind it is the idiomatic word game of 'miar' which means both 'meow' and 'ruin' in portuguese.
Producer: Bianca Aguiar