A delicious project to create!
Whether on the couch binge-watching that awesome series, at a picnic with your BFF, or singing at Karaoke, with M&M'S® all of this is synonymous with fun for many consumers who responded to an online survey to find out the ideal fun moment to immortalize with the chocolate everyone loves.
That's when we were invited to create three artworks made entirely of M&M'S®, showing that art can also be sweet. More than 37,000 lentils (as these beautiful mini chocolates are called) were used, and besides bravely resisting and not eating everything, we proved that they really don't melt in your hands.
Agency: Mirum
Producer: Paulo Setti
Illustration: Victor Beuren & Amaury Filho
Art Assistant: Gabriela Schoreter
